Variable

N = XXX

%

Organization

Non-governmental organization (NGO)

85

37.61

Government organization

60

26.55

Business

35

15.49

Non-professional (school, contest, etc.)

46

20.35

Intended audience of the video

Young adults

38

17.76

Adults (parents/grandparents)

58

27.10

Professionals

1

0.47

General audience

107

50.0

Other

10

4.67

Overt messages

Out of reach/hidden

74

28.79

Don’t share

16

6.23

Use only as prescribed

90

35.02

Addiction recovery

13

5.06

Other

64

24.9

Precede-proceed model

Predisposing factors

201

96.07

Enabling factors

50

23.92

Reinforcing factors

138

66.03